Urenna is an award winning entrepreneur and founder of Cashmere, a smart savings platform that helps fashion-conscious women and girls save towards and buy luxury goods and experiences guilt-free and without having to dip into their personal savings. Prior to this, she was a financial adviser at a leading wealth management firm, providing financial and investment advice to high net worth individuals. Urenna is also a mentor at FFWDLondon, an initiative designed to prepare start-up teams for first funding and successful application and entry to leading accelerators. Urenna is a passionate and creative innovator who has combined her love for fashion and technology with her background in finance to inspire and influence modern millennial women to enjoy luxury responsibly.