Graduated in Advertising from Universidade Presbiteriana Mackenzie, Fabiana Baraldi has 17 years of experience in advertising, she has worked with Wunderman, Young & Rubicam, R/GA and Ampfy. In 2009 she won the Silver Lion in Cannes with “We Live to Tell Stories” campaign for Land Rover. Today she is the Head of Digital Operations of the agency Africa.