DW Ferrell, CEO of Localight, leads the charge in digital commerce with a focus on inclusive growth. His journey includes creating impactful brands and developing retail apps, leading to his 2013 pivot to democratize digital commerce with Localism. He’s notable for an incubator that significantly boosted small business revenues and is now propelling Localight’s expansion. A founding ally of Wonder Women Tech, DW champions JEDI principles and is inspired by his personal experiences as a father to a daughter with Cerebral Palsy, fueling his neurodiversity advocacy.