Dr. Lam obtained her PhD in Cognitive Neuroscience, at the Donders Institute for Brain, Cognition and Behaviour and the Max Planck Institute for Psycholinguistics. Her research specialised in understanding brain networks by studying neuronal oscillations in humans, including methods in MEG, fMRI and genetics.  She has also worked as a software developer for FieldTrip a toolbox used to analyse and visualise electrophysiological data. Balancing arts with science, she has extensive writing and editorial experience for both the pharmaceutical industry editing and science outreach initiatives. Dr. Lam joined Nielsen Consumer Neuroscience in 2018.