Elyse Kaye has spent her career leading innovation and marketing teams launching dozens of brands and hundreds of product lines. Recent successes include the turnaround of the Four Paws® Brand for Central Garden & Pet, the launch from ground up of the House of Marley Brand from Homedics and the expansion of licensed brands for Black & Decker.   She is the Founder and CEO of Bloom Bras as well as Aha Product Solutions. Look for Bloom Bras – a line of activewear for the well-endowed woman – to hit the market Fall 2016. Her philosophy is that innovation can and should come from anywhere. She holds several dozen patents. Elyse was also a contributing author in The Product Manager’s Handbook.  In her free time, she is a certified fitness teacher and enthusiast.