Erika is a creative marketing executive with 15+ years of deep trade and consumer experience across digital platforms – from startup level to the Fortune 5.

She cut her teeth in mobile while at Apple, where she helped brands ‘think different’ and developed the global positioning and story for it’s in-app advertising product. She went on to run global marketing at Mocean Mobile, which sold to Pubmatic. Previously, she served as VP of AOL’s internal trade agency that spanned marketing, creative services and events. Erika also co-founded Stairwell D, a B2B marketing agency, with clients that included Discovery Communications, Comcast-NBCUniversal, Admeld (that sold to Google) and Piccing, a social shopping site.

Starting her career as a creative director and illustrator, her digital fine art inspired couture fashion designer Vivienne Tam’s Spring Resort Collection. Erika earned her BFA from Parson’s School of Design. Though born in Texas, her first language is Spanish.