Alex is the Founder of BY Creative an interactive creative marketing company in London. With a great passion and strong expertise in UI design and interactive media, Alex regularly works on creating new and engaging ways to teach and inspire younger generations to create through digital and HTML5 design.

Prior to starting up BY Creative, Alex worked professionally as a Multimedia Designer starting at a mobile games company and later becoming a Design Executive for BBC Worldwide.

Alex has a strong passion for working on a youth development hackathon programs and recently launched a hackathon initiative in partnerships with

Hackney Learning Trust and Chelsea F.C Foundation.