Tirza Hollenhorst

Tirza Hollenhorst

Tirza Hollenhorst

CEO | LUMAN

Tirza is the founder and CEO of LUMAN where she brings her experience in neuroscience,
behavior change, strategy and innovation together to transform organizations and prepare them
for the future of work. Tirza believes creation thrives when people are motivated by their internal
sense of purpose, connected to their team, and held in a container of psychological safety. An
engaging and embodied presence, she can quickly conjure connectedness and creativity
amongst large groups.
As an Interim People Officer, Tirza supports innovation studios and scaling teams with the
design, delivery and transformation of a holistic HR department. As the CEO of LUMAN, her
clients include Global 500 companies like Siemens, Facebook and Airbus and growth stage
companies like Blue Planet Energy and Productable. She regularly speaks on Intrapreneurship,
the Future of Work and building a Purpose Driven Organization.