Susan Lang is the founder and CEO of XIL Health, a women-led strategic analytics and technology company in the drug economics space. Lang’s journey to becoming a leader in health tech began as a leader in traditional healthcare, running multiple hospital system. Lang founded and led HooPayz, a patient advocacy company that provided healthcare transparency, for 10 years. Widely known as one of the few people that truly understands the economics landscape of healthcare, she founded XIL Health, a leading healthcare economics consultancy company that has received notable awards from Inspiring Workplaces, Inc. Best Workplaces and Inc. 5000. In the midst of running two startups at the same time, Blink Health invited Lang to be their Chief Strategy Officer, where she was a key player during the series C funding rounds. Now, after successfully selling HooPayz, her full focus has shifted to XIL Health, leading the company’s pivot from to health technology. Understanding the importance of data analytics healthcare, Susan pioneered XIL Impact, a SaaS platform helping retail pharmacies make strategic decisions with real-time metrics in a rapidly changing marketplace.