Bruce joined Twitter in 2012 as their most senior employee outside the US, overseeing three continents: Europe, Middle East, and Africa. Previously Bruce ran YouTube UK at Google. He has also worked in the magazine publishing and radio industries.

Bruce’s passion for improving work, led to him creating a podcast ‘Eat, Sleep, Work, Repeat’ on making work better. It became a number one podcast in the UK and hit TOP 10 in the US.

Now Bruce is a writer and consultant on better working published in Harvard Business Review, Wall Street Journal, Washington Post, Wired, The Guardian, The Daily Telegraph, and more. His first book – about improving work & work culture – was a Sunday Times #1 bestseller (it has been translated into 14 languages). He is writing a book on identity and resilience.