Annabel Acton is an entrepreneur and innovation consultant, and has a knack for questioning everything. To her delight, she found a career that indulged her curiosity and let her question things all day, every day. She has worked for some of the world’s largest companies; helping to reinvent their brands, shape their innovation pipelines and shake up their company’s culture. She is an expert in challenger strategy and upstream thinking and has worked in Sydney, London, New York and most recently, LA. Annabel is also the founder and CEO of Never Liked It Anyway, the eBay for breakups. her current focus is on building the brand and developing the site into an entertainment platform.