Cheryl Black is the CEO of YOU Technology. She has been in technology over 30 years starting as a software engineer in 1982. She joined YOU Technology in early 2007 and where she first acted as COO, overseeing software engineering, IT, product and customer facing capabilities. In late 2007, she played a major role in changing the direction of YOU Technology, pioneering digital coupons as a new scalable line of business. She assumed the role of CEO in early 2014 when YOU Technology joined the Kroger family.

Ms. Black holds an M.B.A. from the University of Denver.